Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed Kiwifruit 佳沛命名新的紅心獼猴桃品種：寶石紅獼猴桃

It's official, Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed Kiwifruit for the first year of sales of commercial volumes in the upcoming 2022 season.

據(jù)官方消息，Zespri已確認(rèn)，其目前的紅色獼猴桃將被命名為Zespri紅皮獼猴桃，作為即將到來(lái)的2022年銷(xiāo)售季的第一年。

▲Golden kiwifruit▲

The red variety was commercialised in December 2019 and initially marketed as Zespri Red during the sales trials. Now the newly-branded kiwifruit will be available in commercial volumes for the first time in 2022 in NZ, Singapore, Japan and China. Volumes are expected to increase from 700,000 trays in 2021 to around 250,000 trays in 2022.

▲rubyred 寶石紅奇異果

該紅色品種于2019年12月商業(yè)化，并在銷(xiāo)售試驗(yàn)期間最初以Zespri red上市?，F(xiàn)在，新品牌獼猴桃將于2022年首次在新西蘭、新加坡、日本和中國(guó)上市。預(yù)計(jì)容量將從2021的700000個(gè)托盤(pán)增加到2022年的250000個(gè)左右。

▲Kiwifruit planting

Zespri chief growth officer Jiunn Shih says the new name better reflected the fruit's properties and had tested well in consumer research.

Zespri首席生長(zhǎng)官Jiunn Shih說(shuō)，新名稱(chēng)更好地反映了水果的特性，并在消費(fèi)者研究中得到了很好的測(cè)試。

▲Golden Kiwi seedlings▲

"Consumers have been attracted to the fruit's unique colour profile and berry-like taste and we've been delighted with their feedback," he told Hort News. "The consumer response to our limited slaes trials over the last three seasons have exceeded expectations and suggest Zespri RubyRed Kiwifruit is able to attract new and younger consumers into the kiwifruit category, complementing our offering of the world's best kiwifruit."

▲rubyred 紅奇異果

“消費(fèi)者被這種水果獨(dú)特的顏色和漿果般的味道所吸引，我們對(duì)他們的反饋很滿意，”他告訴Hort News?！斑^(guò)去三個(gè)季度，消費(fèi)者對(duì)我們有限的slaes試驗(yàn)的反應(yīng)超出了預(yù)期，表明Zespri RubyRed獼猴桃能夠吸引新的和年輕的消費(fèi)者進(jìn)入獼猴桃類(lèi)別，補(bǔ)充了我們提供的世界上最好的獼猴桃?！?/p>

▲Kiwifruit planting

Shih says as Zespri moved towards establishing commercial volumes of the red kiwifruit, they've been exploring names that better embody the essence of the fruit, which he hopes resonates with our consumers.

▲東紅獼猴桃

施說(shuō)，隨著Zespri開(kāi)始建立紅色獼猴桃的商業(yè)卷，他們一直在探索更好地體現(xiàn)這種水果本質(zhì)的名稱(chēng)，他希望能引起消費(fèi)者的共鳴。

▲Kiwi pollen▲

He says throughout their consumer research, Zespri RubyRed Kiwifruit has remained at the top of consumer's preference list. He says this not only because it reflects the rare and precious nature of the fruit but the ruby element gives consumers an immediate sense of that alluring red colour.

他說(shuō)，在整個(gè)消費(fèi)者研究過(guò)程中，Zespri紅果獼猴桃一直是消費(fèi)者首選的水果。他說(shuō)，這不僅是因?yàn)樗从沉怂南∮泻驼滟F性質(zhì)，而且紅寶石元素讓消費(fèi)者立即感受到誘人的紅色。

▲rubyred 寶石紅獼猴桃

"Consumer research was undertaken in a number of markets, and also took into account the need for the new name to translate across different languages given the fruit's broad appeal in Asian markets. The name is in the process of being trademarked in Zespri's key markets."

▲redkiwifruit▲

“消費(fèi)者研究在多個(gè)市場(chǎng)進(jìn)行，考慮到水果在亞洲市場(chǎng)的廣泛吸引力，還考慮到需要將新名稱(chēng)翻譯成不同的語(yǔ)言。該名稱(chēng)正在Zespri的主要市場(chǎng)上注冊(cè)?！?/p>

▲Kiwifruit orchard

Shih says the shorter shelf-life of RubyRed compared to Zespri SunGold and Zespri Green has meant that they've prioritised their Asian markets given the shorter shipping times. He says, in the meantime, they are continuing growing trials in Zespri's Northern Hemisphere production locations - such as Italy to determine the commercial potential of a red cultivar in different environments.

Shih說(shuō)，與Zespri SunGold和Zespri Green相比，RubyRed的保質(zhì)期更短，這意味著考慮到更短的運(yùn)輸時(shí)間，他們已經(jīng)優(yōu)先考慮了亞洲市場(chǎng)。他說(shuō)，與此同時(shí)，他們正在Zespri的北半球生產(chǎn)地（如意大利）繼續(xù)進(jìn)行種植試驗(yàn)，以確定一種紅色品種在不同環(huán)境中的商業(yè)潛力。

▲rubyred 寶石紅獼猴桃

"We remain committed to providing the world's leading portfolio of fresh, high quality and safe kiwifruit and we're looking forward to even more consumers being able to try Zespri RubyRed Kiwifruit in the years ahead."

▲redkiwifruit

“我們?nèi)匀恢铝τ谔峁┦澜珙I(lǐng)先的新鮮、優(yōu)質(zhì)和安全的獼猴桃產(chǎn)品組合，我們期待著未來(lái)幾年更多的消費(fèi)者能夠嘗試Zespri紅果獼猴桃?！?/p>

▲RubyRedkiwifruit

▲zespri goldenkiwifruit

▲佳沛寶石紅奇異果

▲Kiwi pollination▲

▲zespri yellow kiwi

▲sungold kiwi growing zone