Bringing it all back home - Zespri shares kiwifruit pointers with Chinese growers. This video was first published in 2018.
Zespri's proposed deal to buy and market counterfeit golden kiwifruit grown in China has been met with trepidation within the industry, but a growers group says it might “stop the flow” of illicit fruit.
▲sungold g3 kiwifruit vine
金果獼猴桃回家了，新西蘭佳沛Zespri計(jì)劃與中國(guó)種植者分享陽光金果獼猴桃品種。該視頻于2018年首次發(fā)布。
Zespri提出的購(gòu)買和銷售中國(guó)種植的假冒的G3黃金獼猴桃，這項(xiàng)計(jì)劃在新西蘭種植業(yè)主群內(nèi)引起了恐慌，但是，金果種植者組織表示，會(huì)“阻止”這項(xiàng)交易。
▲sungold g3 Kiwifruit packaging
The kiwifruit giant has signed the beginnings of a commercial deal with a state-owned Chinese firm, in a bid to capture 4000ha of unlicensed SunGold kiwifruit being grown in China that threatens the company’s stake in the market.
▲redkiwifruit
新西蘭佳沛公司已與四川國(guó)有資產(chǎn)管理公司簽署了一項(xiàng)商業(yè)協(xié)議，以收購(gòu)在中國(guó)種植的4000公頃未經(jīng)許可的陽光金果G3獼猴桃，這些產(chǎn)出的水果可能影響到佳沛現(xiàn)有的市場(chǎng)份額。
▲新西蘭佳沛攜手四川省開展陽光金果種植試點(diǎn)
The deal would have Zespri buy and market the counterfeit fruit, and China’s government would help the company enforce its rights over SunGold, or G3 – an arrangement touted as a “win-win”.
這筆交易將讓Zespri購(gòu)買并銷售四川本地種植的G3獼猴桃，中國(guó)地方政府將幫助該公司行使對(duì)SunGold，又稱G3獼猴桃的權(quán)利——這一安排被吹捧為“雙贏”。
▲redkiwifruit▲
New Zealand Kiwifruit Growers Incorporated (NZKGI) said the trial of a commercial arrangement with the Chinese growers was crucial to gain the Chinese government’s support in enforcing Zespri's plant variety rights.
新西蘭獼猴桃種植者股份有限公司（NZKGI）表示，與中國(guó)種植者進(jìn)行的商業(yè)協(xié)議試驗(yàn)對(duì)于獲得中國(guó)政府在執(zhí)行Zespri植物品種權(quán)方面的支持至關(guān)重要。
▲Kiwi pollination▲
Zespri’s SunGold golden kiwifruit is a popular variety in both New Zealand and China.
Zespri的金果獼猴桃G3在新西蘭和中國(guó)市場(chǎng)都很受歡迎。
▲red kiwi tree
“Growers are, generally speaking, of the view that we need to do what we can to stop the flow [of counterfeit fruit], and if that means having this small scale trial with China to see how that might work ... we need to test that,” NZKGI chief executive Nikki Johnson said.
種植者聯(lián)盟公司首席執(zhí)行官尼基·約翰遜（Nikki Johnson）說：“一般而言，種植者認(rèn)為，我們需要盡我們所能阻止（假冒水果）的流通，如果這意味著要在中國(guó)進(jìn)行這項(xiàng)小規(guī)模試驗(yàn)，看看這可能會(huì)如何……我們需要對(duì)此進(jìn)行測(cè)試?！?。
▲golden g3 kiwifruit
NZKGI was yet to hear directly from growers about the project, and would do so at a meeting this week, Johnson said.
約翰遜說，種植者聯(lián)盟公司尚未直接聽取新西蘭獼猴桃種植者關(guān)于該項(xiàng)目的意見，并將在本周的一次會(huì)議上這樣做。
▲Kiwi packaging▲
She had heard some concern that Zespri would be handing information and technology for SunGold production over to Chinese firms, but said “whether that's a great risk in China than it is in other markets, I'm just not sure”.
她聽到有人擔(dān)心Zespri會(huì)將陽光金果G3獼猴桃生產(chǎn)的信息和種植技術(shù)傳授給中國(guó)公司，但她表示，“這是一個(gè)巨大的風(fēng)險(xiǎn)，我真的不確定?！?/p>
▲zespri kiwifruit Import and export
“I don't think they're [Zespri] about to open the door and hand over everything in year one.”
“我認(rèn)為zespri佳沛不會(huì)在第一年打開大門，交出一切?！?/p>
▲golden kiwi tree
Kiwifruit grower and Tauranga-based lawyer Marcus Wilkins said growers should be demanding more advice about Zespri’s China project, and a broader investigation was needed.
獼猴桃種植者和陶朗加區(qū)律師馬庫斯·威爾金斯（Marcus Wilkins）說，種植者應(yīng)該要求更多關(guān)于Zespri中國(guó)金奇異果試種項(xiàng)目的建議，需要更廣泛的調(diào)查。
▲kiwifruit▲
Some 4000ha of unlicensed SunGold kiwifruit is being grown in China, after the variety was stolen from Zespri. It’s broadly expected the illicit planting of SunGold will only expand.
中國(guó)現(xiàn)在種植了約4000公頃未經(jīng)許可的陽光獼猴桃G3獼猴桃品種，此前該品種從Zespri流出。人們普遍預(yù)計(jì)，非法種植面積將進(jìn)一步擴(kuò)大。
▲Red heart kiwi
“There should be a thorough, independent, investigation into how this has arisen and whether the actions that are proposed are actually going to protect the taxpayers’ investment in this variety.”
“應(yīng)該進(jìn)行徹底、獨(dú)立的調(diào)查，以了解這種情況是如何發(fā)生的，以及擬議的行動(dòng)是否真的會(huì)保護(hù)納稅人在這一品種上的投資?！?/p>
▲zespri goldenkiwifruit
He said there may be “rationale” to attempting to buy the counterfeit fruit, however Zespri should be taking more steps to enforce intellectual property rights in China’s courts.
他說，佳沛管理層試圖購(gòu)買假冒水果可能有“理由”，但Zespri公司應(yīng)采取更多措施在中國(guó)法院強(qiáng)制執(zhí)行知識(shí)產(chǎn)權(quán)。
▲陽光金果g3獼猴桃
“At the moment it's all just saying, 'Well this is what we're doing, aren't we clever’ … Where's the second opinion? There is never a second opinion in this industry.”
目前，一切都只是在說，‘好吧，這就是我們正在做的，我們聰明嗎？’…第二種意見在哪里？這個(gè)行業(yè)從來沒有第二種觀點(diǎn)?！?/p>
▲rubyred 寶石紅奇異果
Wilkins said Zespri had previously run into trouble when illicit plantings of Hort16A, another gold variety, appeared in China in the early 2000s.
“History teaches that when you deal with totalitarian states, you need to be careful.”
威爾金斯說，當(dāng)2000年代初另一種黃金品種Hort16A在中國(guó)出現(xiàn)非法種植時(shí)，Zespri曾遇到過麻煩。
“歷史告訴我們，當(dāng)你與極權(quán)國(guó)家打交道時(shí)，你需要小心。”
▲sungold vine
Seeka chief executive Michael Franks said he doubted Zespri would have success enforcing its plant variety rights in China.
Seeka（新西蘭一家水果采后分裝公司）首席執(zhí)行官邁克爾·弗蘭克斯（Michael Franks）表示，他懷疑Zespri能否在中國(guó)成功實(shí)施其植物品種權(quán)。
▲golden kiwi growing zone
Michael Franks, chief executive of fruit grower and supplier Seeka, said Zespri had not yet made clear its plan, and it would struggle to enforce its plant variety rights (PVR) in China.
水果種植者和供應(yīng)商Seeka的首席執(zhí)行官邁克爾·弗蘭克斯（Michael Franks）表示，Zespri尚未明確其計(jì)劃，它將努力在中國(guó)強(qiáng)制執(zhí)行其植物品種權(quán)（PVR）。
▲golden kiwifruit vine
“The land that the G3 is grafted onto is owned by the provincial governments ... What's the motivation for them to give PVR protection when they've probably facilitated its expansion?” Franks said.
“G3被移植到的土地歸省政府所有……當(dāng)他們可能已經(jīng)促進(jìn)了PVR的擴(kuò)張時(shí)，他們提供PVR保護(hù)的動(dòng)機(jī)是什么？”弗蘭克斯說。
▲golden kiwi tree
Franks said the success of SunGold relied on its post-harvest intellectual property, including the colour and temperature management.
Franks說陽光金果的成功依賴于其收獲后的專有技術(shù)，包括顏色和溫度、儲(chǔ)存方面的管理。
▲golden kiwifruit▲
“There might be an angle for Zespri in that, but honestly, we don't know much about it … I just don't truly think that's possible.
“佳沛的管理層可能從這個(gè)角度出發(fā)，但老實(shí)說，我不認(rèn)為這是可能的抑制仿冒品。
▲golden kiwifruit▲
“The [counterfeit] fruit's going to look like Zespri, it's going to be in a box that's remarkably like Zespri, and so, it's not ideal and it will be sold at a fraction [of the cost].”
“這些（假冒）水果看起來像佳沛金果，裝在一個(gè)非常像佳沛公司的盒子里，但是，這些仿品的質(zhì)量卻不怎么樣，它將以比佳沛成本還低價(jià)格出售?！?/p>
▲sun gold kiwi plants
He said Seeka had its own estimates of the counterfeit fruit’s potential damage to New Zealand growers’ returns, and it was “not a complete train wreck”.
他說，Seeka對(duì)假冒水果對(duì)新西蘭種植者的回報(bào)可能造成的損害有自己的估計(jì)，而且“這不是一次徹底的火車失事”。
▲yellow kiwi plants
▲Kiwi sapling▲
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