The country’s biggest group of Māori kiwifruit growers is to start exporting fruit to Hawaii this year with Taiwan next in its sights in a first for Zespri-Māori collaboration.
▲Training on Pollination Techniques for Kiwi Orchard
Māori Kiwifruit Growers Incorporated (MKGI), whose 40-plus members contribute around 10 per cent of New Zealand’s annual kiwifruit export volumes, has signed a collaborative marketing partnership with industry-dominant exporter Zespri, to send Zespri-branded kiwifruit to Hawaii from May.
▲Pollen is packed into 200g jars – this amount of pollen comes from about 20kg of flowers
Global marketer Zespri, which has the statutory right to export all New Zealand kiwifruit, except to Australia, said the new partnership was its first with Māori growers.
MKGI chair Anaru Timutimu said the organisation supported the “single desk” exporter structure - “it’s been great for Māori landowners and Māori communities” - but Māori growers had been keen to export for several years.
“The history and genealogical links - that’s the exciting part.”
▲Kiwi Fruit Pollen
該國最大的毛利獼猴桃種植者群體將于今年開始向夏威夷出口水果，臺(tái)灣將是其首次與Zespri-毛利合作的目標(biāo)。
毛利獼猴桃種植者公司（MKGI）的40多名成員貢獻(xiàn)了新西蘭獼猴桃年出口量的10%左右，該公司已與行業(yè)主導(dǎo)的出口商Zespri簽署了合作營銷伙伴關(guān)系，從5月開始將Zespri品牌的獼猴桃運(yùn)往夏威夷。
全球營銷公司Zespri擁有出口除澳大利亞以外的所有新西蘭獼猴桃的法定權(quán)利，該公司表示，新的合作伙伴關(guān)系是其與毛利種植者的首次合作。
MKGI主席Anaru Timutimu表示，該組織支持“單一辦公桌”出口商結(jié)構(gòu)——“這對(duì)毛利土地所有者和毛利社區(qū)來說是件好事”——但毛利種植者多年來一直熱衷于出口。
“歷史和家譜的聯(lián)系——這是令人興奮的部分。”
▲testing pollen
MKGI was eyeing Taiwan next, Timutimu said. Māori have common ancestry with indigenous Hawaiian and Taiwanese people.
鐵木提木說，MKGI下一步將目光投向臺(tái)灣。毛利人與夏威夷和臺(tái)灣原住民有著共同的祖先。
他說，MKGI的成員是毛利人土地信托和毛利人公司的混合體，今年將出口約8萬托盤或13個(gè)集裝箱的水果。
▲Red kiwifruit
MKGI, whose members are a mix of Māori land trusts and Māori incorporations, would export around 80,000 trays or 13 containers of fruit this year, he said.
Zespri的首席種植者、行業(yè)和可持續(xù)發(fā)展官Carol Ward表示，夏威夷市場相對(duì)不發(fā)達(dá)，每年銷售約8萬盤綠色和SunGold水果。
▲Kiwi male and female flowers
Zespri’s chief grower, industry and sustainability officer Carol Ward said the Hawaiian market was relatively underdeveloped, with sales of around 80,000 trays of green and SunGold fruit a year.
Under the MKGI programme, which Ward said was a pilot, MKGI would supply kiwifruit directly to Zespri’s distribution partner Fresh Aloha Direct.
Timutimu said MKGI planned a cultural links marketing programme for its new venture, but not until next year.
“We’ll base it around an arts festival held in Hawaii next year about June. We’ll build our campaign towards that.
▲packaging kiwi pollen
“We probably see ourselves developing a marketing campaign that can be used around the world. It will be event-orientated. We’re not competing against Zespri, rather complementing it.”
沃德表示，根據(jù)MKGI計(jì)劃，MKGI將直接向Zespri的分銷合作伙伴Fresh Aloha Direct供應(yīng)獼猴桃。
Timutimu表示，MKGI計(jì)劃為其新企業(yè)制定一項(xiàng)文化鏈接營銷計(jì)劃，但要到明年。
“我們將以明年6月左右在夏威夷舉行的藝術(shù)節(jié)為基礎(chǔ)。我們將為此開展活動(dòng)。
“我們可能會(huì)看到自己正在開發(fā)一個(gè)可以在世界各地使用的營銷活動(dòng)。它將以活動(dòng)為導(dǎo)向。我們不是在與Zespri競爭，而是在補(bǔ)充它?！?/p>
▲testing pollen
Asked if there was scope in the collaborative arrangement to make a financial premium for Māori growers, Timutimu said MKGI would make its return through the exporting, not fruit growing, side of the initiative.
“To a certain extent we’re setting it up as a separate export business. We’re still trying to figure out how we share in that opportunity. Initially we will be drawing the fruit from the general [Zespri supply] pool, the fruit won’t necessarily be Māori-grown. But in time we plan for the provenance to be end-to-end.”
▲Harvest Sunshine Golden Fruit Kiwi Orchard
當(dāng)被問及合作安排中是否有空間為毛利種植者提供財(cái)務(wù)溢價(jià)時(shí)，Timutimu表示，MKGI將通過該倡議的出口而非水果種植來獲得回報(bào)。
“在某種程度上，我們正在將其作為一項(xiàng)獨(dú)立的出口業(yè)務(wù)。我們?nèi)栽谂φ页鋈绾畏窒磉@一機(jī)會(huì)。最初，我們將從一般的（Zespri供應(yīng)）池中提取水果，這些水果不一定是毛利人種植的。但假以時(shí)日，我們計(jì)劃實(shí)現(xiàn)端到端的原產(chǎn)地?！?/p>
▲Zunyi Bohong Kiwi Fruit Industry Co., Ltd. is the largest kiwi fruit industry company in Guizhou Province, planting 1200 acres of high-altitude kiwifruit. It is a leading agricultural enterprise in Zunyi City and an advanced poverty alleviation enterprise at the municipal level. The kiwi pollen project is the largest single area macaque peach blossom pollen orchard in China, with a single pollen collection area of 400 acres. During the high-yield period, 400 kilograms of pollen are produced, providing high-quality, high ploidy, and high activity kiwi pollen that can meet the pollen needs of 30000 acres of orchards. Contact WeChat 18030405084 tel 86 18030405084
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