Zespri mulls best way to combat counterfeit kiwifruit in China Zespri思考在中國打擊假冒獼猴桃的最佳方法
Zespri enjoyed another strong season with higher profit and revenue reaching $3.3b.Zespri又迎來了一個強勁的季度，利潤和收入均達到33億美元。
▲zespri sungold g3 kiwi
As much as 4000 hectares of Zespri's popular Sun Gold gold kiwifruit could now be illegally planted in China, the kiwifruit exporter says.
這家獼猴桃出口商說，Zespri廣受歡迎的陽光金果獼猴桃現(xiàn)在可能在中國非法種植多達4000公頃。
▲zespri kiwifruit Import and export
Chief executive Dan Mathieson told Zespri’s annual meeting on Tuesday that the focus was still on stopping the planting and mitigating its impact on its brand.
首席執(zhí)行官丹·馬蒂森（Dan Mathieson）周二在Zespri年會上表示，目前的重點仍然是停止種植，減輕種植對品牌的影響。
But it was a highly complex situation.但情況非常復雜。
''We'll continue to adopt a multi-faceted legal and political approach to protect our retail channels,'' he said.他說：“我們將繼續(xù)采取多方面的法律和政治手段來保護我們的零售渠道?！?/p>
▲陽光金果G3獼猴桃
''One potential option we've been advised to explore is whether there is a commercial opportunity in commercialising SunGold in China that generates returns for our industry and also mitigates the spread of unauthorised SunGold.''
“我們被建議探索的一個潛在選擇是，在中國將SunGold商業(yè)化是否有商業(yè)機會，為我們的行業(yè)帶來回報，并減少未經(jīng)授權(quán)的SunGold的傳播。”
▲sungold g3 kiwifruit vine
In 2019, there were about 6500 ha of SunGold in New Zealand, with a further 1100ha licensed overseas. Sales of SunGold branded kiwifruit represented about half of Zespri's total revenue.
2019年，新西蘭約有6500公頃SunGold，另有1100公頃在海外獲得許可。SunGold品牌獼猴桃的銷售額約占Zespri總收入的一半。
▲gold g3 kiwi
Chinese grown kiwifruit passed off as Zespri SunGold, a variety developed in New Zealand (file).中國種植的獼猴桃被冒充為Zespri SunGold，一種在新西蘭開發(fā)的品種（文件）。
Talks with the New Zealand and Chinese governments would continue and no decisions would be made without coming back to shareholders, Mathieson said.
▲陽光金果獼猴桃果園
馬蒂森說，和新西蘭和中國政府的談判將繼續(xù)進行，在不向股東匯報的情況下，不會做出任何決定。
Zespri chairman Bruce Cameron told the virtually-held meeting that the last year had been another strong one for the kiwifruit industry.Zespri主席布魯斯·卡梅隆在幾乎舉行的會議上表示，去年是獼猴桃產(chǎn)業(yè)的又一個強勁年份。
▲Kiwi pollination▲
And while risks remained with Covid-19, ''and we must remain cognisant of that,'' the signals in the market were good.雖然新冠肺炎仍然存在風險，“我們必須認識到這一點”，但市場上的信號是好的。
▲Golden kiwifruit
Zespri's revenue rose to $3.36 billion, up from $3.14b the previous year. Global revenue from fruit sales increased by 7 percent to $3.14b, and 164.4 million trays were delivered.
Zespri的收入從上一年的31.4億美元增至33.6億美元。全球水果銷售收入增長7%，達到31.4億美元，交付了1.644億托盤。
▲zespri RubyRed▲
Net profit was $200.8 million, up from $179.8m the year before.凈利潤為2.008億美元，高于上年的1.798億美元。
On average, kiwifruit growers got a 6 per cent increase in returns per hectare for green kiwifruit ($67,295) and 11 per cent for Sungold ($161,660).
平均而言，獼猴桃種植者每公頃綠色獼猴桃（67295美元）和Sungold（161660美元）的回報率分別提高了6%和11%。
▲Rubyred kiwi orchard
''These numbers are incredibly encouraging for the industry and the wider New Zealand economy during a time of so much economic uncertainty,'' Cameron said.
卡梅倫說：“在經(jīng)濟如此不確定的時期，這些數(shù)字對行業(yè)和整個新西蘭經(jīng)濟都是令人難以置信的鼓舞?！薄?/p>
▲Kiwi pollen▲
The kiwifruit industry’s 27,000 workers have new ways of working to safely get the job done.獼猴桃產(chǎn)業(yè)的27000名工人有新的工作方式來安全地完成工作。
Labour and post-harvest constraints were always a constraint and there was always the risk of losing market access and global uncertainty around Covid-19.
勞動力和收獲后制約因素始終是一個制約因素，圍繞新冠肺炎始終存在失去市場準入和全球不確定性的風險。
▲黃心獼猴桃花粉
However, Zespri had reached a milestone in Shanghai, where the Chinese government had approved its application for Shanghai Key Trademark Protection status.然而，Zespri在上海達到了一個里程碑，中國政府批準了其上海關(guān)鍵商標保護地位的申請。
▲golden kiwi tree
''Zespri is the only fruit brand and the only New Zealand brand to be recognised in this way,'' Cameron said.卡梅倫說：“Zespri是唯一一個水果品牌，也是唯一一個以這種方式獲得認可的新西蘭品牌?！?。
▲sungold g3 kiwifruit vine
The company has also made a sustainability pledge to use 100 per cent reusable, recyclable or compostable packaging by 2025 and to become carbon positive by 2035.
該公司還做出了可持續(xù)發(fā)展承諾，到2025年，100%使用可重復使用、可回收或可堆肥包裝，到2035年實現(xiàn)碳正排放。
利潤再創(chuàng)新高之后 佳沛探討國產(chǎn)陽光金果對市場潛在的沖擊
▲zespri goldenkiwifruit
▲Yellow kiwi orchard
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